I’ll do it, but only if you do it too

The sixth post in our series, again on forming connections and working together.

PledgeBank allows users to set up pledges and then encourages other people to sign up to them. A pledge is a statement of the form ‘I will do something, if a certain number of people will help me do it’. The creator of the pledge then publicises their pledge and encourages people to sign up. We can’t be sure people will bother to carry out the pledge, but “We believe that if a person possesses a slight desire to do something, and then we help connect them to a bunch of people who also want to do the same thing, then that first person is much more likely to act.” The site provides guidance to help make your original pledge a success, and you can get a special version of PledgeBank for your organisation. Example of a successful pledge: “I will give £10 towards a tree planting project in Kenya but only if 200 other people will do the same.”