Virginie Helias Biography

Virginie Helias

With 28 years of experience at Procter & Gamble in Brand Management and Innovation, Virginie has a broad experience across multiple categories and global to local brand management expertise across several of P&G multi-billion dollar brands (Pantene, Ariel/Tide, Pampers). She has international experience (France, UK, Switzerland and the United States).

Prior to her current position, she was the Western Europe Franchise Leader for Ariel, one of P&G largest brands, where she turned Ariel into the leader in Sustainability through the launch of the highly successful “Cool Clean/Turn to 30” campaign and the most sustainable laundry product (Excel Gel).

Beyond her brand and innovation expertise, she is also recognized for her visioning, change management and leadership development skills. She is a certified coach.

In July 2011, she recommended the creation of a new position –Global Sustainability Brand Director, working across all P&G business units and regions. Her mission was to embed sustainability into the innovation, brand-building and everyday business practices at P&G. In July 2016, she was promoted to Vice President of Global Sustainability, in recognition of the work she has led to make sustainability a core business strategy, an innovation driver and a catalyst for a more resilient organisation.

Virginie lives in Geneva, Switzerland, with her husband and 3 children. She is a marathon runner.